One-Page Business Plan
Create a simple one-page business plan outlining your basic services and your processes.
Answer the ‘who, what, where, when, why and how’ questions to get started.
Service Design and Delivery
What will your 3 core services be and how will they be delivered?
What are the 3-6 steps of each service, from beginning to end?
How long will it take to deliver each service?
How much will they cost to deliver and what will be your return/revenue?
What guarantees can you provide your clients?
Marketing and PR Strategy
How will you reach clients and communicate your service offerings?
Will you use paid or free marketing, or both?
What referral systems will you have in place and what irresistible offers could you use?
What call-to-action will you use on your website to engage potential clients?
What will be your main social media platform, if any?
Client Relationship Management
Who is your current client and who does your current client need to be?
Which clients/channels give you the majority of sales?
How will you interact with clients and how often?
Who are your ideal clients and how many times will you follow up with them?
What software will you use to manage your client list?
How can you offer your clients more value than anyone else?
What will you referral system be?
Goal-Setting and KPIs
What are your goals for the year and your team’s Key Performance Indicators?
Do you have clear action steps that will directly influence your success?
Do you have a scoreboard to track progress and can you see it on a daily basis?
Has your team bought into your vision for the business and the KPIs?
Do you have a back-up plan (plan B) just in case your business doesn’t succeed?
What is the lifetime value and net profit for each client?
How much will your fixed and variable costs for running your business?
How long do you have to get your business up and running before running out of finance?
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