Negotiation and Management Tips from a Managing Director

Brian Daly is the managing director of Shelton Distributors, a confectionery distributor with over 2000 clients nationwide. With over 20 years of experience in FMCG trading, Brian talks to us about commercial planning, relationship building and negotiation, and even touches on the impact his executive coaching course has had on his leadership style.

I love the emphasis Brian puts on building relationships and meeting people individually as a way to negotiate and make deals that work for both parties. He highlights how having a people-centric approach is not just a nice way to do business, but also an effective way to create opportunities.

---