Video: Emphasising The Increase In Liking

How do you emphasize your contribution to increasing positive customer sentiment (e.g. online reviews)? And why is it important to do so?

If I asked whether you’d be more inclined to work with or buy something from a company or a brand that you liked, you’d probably say ‘of course I would’. According to Dr. Robert Cialdini, who is a professor of psychology and marketing, and author of a book called ‘Influence’, “liking” is one of the 6 key factors of persuasion.

With that in mind, if we can increase “liking” or the online reputation of a brand, that has a value because it’s going to influence customers/clients to engage in our services and it might lead to an increase in sales. So how do you calculate it?

Identify the increase in the amount of followers, likes, reviews, subscribers that the business has across all of it’s channel - from google reviews, to Facebook and Twitter, to email marketing services like mailchimp. Then calculate that number as a percentage. If you’re not too sure of your maths abilities, you can use an online percentage calculator.