How do you emphasize your contribution to increasing positive customer sentiment (e.g. online reviews)? And why is it important to do so?
If I asked whether you’d be more inclined to work with or buy something from a company or a brand that you liked, you’d probably say ‘of course I would’. According to Dr. Robert Cialdini, who is a professor of psychology and marketing, and author of a book called ‘Influence’, “liking” is one of the 6 key factors of persuasion.
With that in mind, if we can increase “liking” or the online reputation of a brand, that has a value because it’s going to influence customers/clients to engage in our services and it might lead to an increase in sales. So how do you calculate it?