“Do you know what Google did?”.
You’ve heard it said before as if it’s describing some game-changing business strategy that nobody else thought of at the time. The reality was much different with a myriad of complicated factors involved, many of which were totally unpredictable. Apple is the other classic story that is presented as inevitably successful, after the fact of course. In reality, many occurrences were entirely dependent on fate, not faith - as Apple commentators would have you believe. The problem with the real success stories is that they are complicated to understand, not quite as inspiring, and seemingly impossible to reproduce.Read More