Jargon is everywhere - job descriptions, management meetings, LinkedIn and business literature (especially Harvard Business Review) to name a few. But what does any of it actually mean? And is it useful?
- Blue sky thinking = thinking of creative ideas without worrying about practicalities
- Blue ocean strategy = creating new markets where there is no competition because of a unique offering
- Strategic innovation = looking for new ways to follow the plan of action
- SLA = Service Level Agreement = Contract
- Take a helicopter view = see the bigger picture
- Down a rabbit hole = a waste of time or a dead end
- Networking = talking to people
- Thinking outside the box = thinking in new ways
- Internal and external stakeholders - important people inside and outside the organisation
- Strategic architecture - the framework for how the business is developed from the start
- CRM = customer relationship management = helping people
- KPIs = Key Performance Indicators = important results
- B2B = business to business
- B2C = business to customer
Now that you know these phrases, are they any use? Well, if you’re trying to understand a job description, write a compelling CV or if you need to speak to someone who’s using a lot of jargon, they can be useful. Apart from that, not really.