14 Phrases for jargon lovers
Jargon is everywhere - job descriptions, management meetings, LinkedIn and business literature (especially Harvard Business Review) to name a few. But what does any of it actually mean? And is it useful?
Blue sky thinking = thinking of creative ideas without worrying about practicalities
Blue ocean strategy = creating new markets where there is no competition because of a unique offering
Strategic innovation = looking for new ways to follow the plan of action
SLA = Service Level Agreement = Contract
Take a helicopter view = see the bigger picture
Down a rabbit hole = a waste of time or a dead end
Networking = talking to people
Thinking outside the box = thinking in new ways
Internal and external stakeholders - important people inside and outside the organisation
Strategic architecture - the framework for how the business is developed from the start
CRM = customer relationship management = helping people
KPIs = Key Performance Indicators = important results
B2B = business to business
B2C = business to customer
Now that you know these phrases, are they any use? Well, if you’re trying to understand a job description, write a compelling CV or if you need to speak to someone who’s using a lot of jargon, they can be useful. Apart from that, not really.
