Strategic visions, strategic plans and strategic goals all look and sound great, but what actually comes of them? According to research carried out by the authors of the book '4 Disciplines of Execution' only 15% of employees actually understood the strategic goals of the company. In other words, only 15% of employees knew the meaning of their work. Naturally, this begs the question: 'how could they expect to achieve the goal or feel good about it if they don't know what it is?'.
Read More