Video: Underlining Your Impact On Brand Awareness

Increase in brand awareness (e.g. social listening, website visits, in-person visits, market share). In a previous video, I spoke about how to emphasise your impact on increasing online sentiment through reviews, subscribers and likes. And in this video I’ll discuss underlining your impact on brand awareness if you’re in a business that sells products.

This is all about highlighting the marketing or promotional opportunities that you develop for the business or the relationships that you are able to leverage.

CAREERRonan Kennedy27 July 2020Job, Career, Employees, Communication

On KPIs and giving actionable feedback

I was working with an intern recently and was struck by how much her work improved over a week. The reason: I gave her useful feedback that was clear and implementable. Her performance and commitment weren't issues - my poor feedback was the issue. Like everything else, it's simple when you know how!

We can't give employees results to aim for if they're not clear on how to actually achieve those results. Saying 'you need to improve' or 'get more sales' doesn't help anyone because it's not actionable.

CAREERRonan Kennedy20 March 2017Engagement, Employees, career goals

Am I being managed out?

'Managing out' refers to when management makes an employee's working life so unpleasant, the employee decides to hand in their notice. Some employees aren't aware that this is a management tactic, even though they may be the victim of it.

It's quite difficult to legally sack a worker if the management of a company is unhappy with them; that's why they have to use covert strategies to make life unpleasant for the individual. This process could include: criticising an employee's work repeatedly and never giving them credit; not supporting them in learning or developing; keeping them out of communication loops; ignoring their requests or making their life at the company difficult in general.

Now, let's think about what it's like for both parties involved.

CAREER, BUSINESSRonan Kennedy16 January 2017Management, leadership, Employees, Engagement

Getting paid to do work you love

Disclaimer: This isn’t a business or marketing blog post. This is a coaching strategy blog post.

I’m really excited about writing this post because it’s always been a burning question for many people who come to me:

Question: "I know what I want to do...but can I get paid for it?!”

Answer: “I don’t know if you can get paid - but I do know that others are getting paid to do what you love doing. I also know that if you don’t try, you definitely won’t succeed."

CAREERRonan Kennedy4 June 2015Money, getting paid, Employees, business, self-employed, Work

Essential Decision-Making for Leaders

"We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them, even when it's the other way around. We believe in the reasons, because we've already made the decision."

- Daniel Kahneman

Engagement - When Employees Fall In Love

"Working hard for something we don't care about is called stress,

working hard for something we love is called passion" - Simon Sinek

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