Marketing refers to processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Have a structure for dealing with impossible interview questions. When I say impossible, I mean, questions that have no correct answer that you could say is categorically true. For example:
“How would you design a fire escape for this building?“
“What’s the best way for our company to enter the Chinese market?“
“You have a grocery delivery service (similar to Amazon Fresh) that delivers food within 24 hours. Estimate how many trucks you need to operate this service.“
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Below is a script for asking an acquaintance for help/advice regarding new opportunities - hopefully you find it helpful. Obviously, you’ll need to tailor it to your situation by changing the words in CAPITALS first. You might even put your own style on it, but it’s a start.
"Hi ,
{YOUR NAME} here - I haven't seen/spoke to you since XYZ. I hope you're well...
To cut straight to the chase, I was wondering if I could ask you a massive favour. I'm looking for a new job a the moment after leaving the world of ABC behind me, and it's all a bit scary. So I was wondering if you have any advice for me on how to change jobs or find new opportunities? I'm open to any and all suggestions.
Basically, I'm looking for roles in {AREA, AREA and AREA}, or learning and development - that sort of thing. And I've completed a {COURSE TITLE} course recently.
I totally understand if you're swamped at work at the moment, but if you knew anyone who you think I should talk to or any roles coming up, I'd really appreciate if you could let me know. Of course, I'd look forward to returning the favour if/when the time comes!"
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Visibility is about getting noticed in your current organisation. If you feel you’ve been overlooked for a promotion or don’t get put on any interesting projects, then it may be time to increase your visibility to management and your colleagues. Here are some tips on how to do that.
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“You need to sell yourself more“ is a phrase you’ve probably heard one hundred times or more. But the chances are that you don’t like the idea of selling yourself at all. Something about it seems awful, or disingenuous. But, never the less, we need to be able to do it - especially if we’re competing against others who are selling themselves really well. Below are some points you can use to sell yourself well and to talk about yourself in interviews. The idea is that you don’t sell yourself as more than you are, but not less than you are, just exactly as you are, and honestly. That way, you’ll have no trouble backing up what you’ve said and it will give you more confidence when describing your career.
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